1

SensCreed

B2B Culture Management Platform

Team: A.Zamrii (engineering), V.Andrievska (culture), me

Role: Product & Brand Designer, Co-Founder

Product Strategy · UX Architecture · UI Design

Stage 3: 2026 — Present

HR tools typically measure culture once or twice a year, and by the time a manager has read the raw data, the situation has changed. I’m designing a B2B platform MVP to measure, monitor and manage organizational culture, making a new category, culturetech, feel familiar to HR teams and managers.

1

SensCreed

B2B Culture Management Platform

Team: A.Zamrii (engineering), V.Andrievska (culture), me

Role: Product & Brand Designer, Co-Founder

Product Strategy · UX Architecture · UI Design

Stage 3: 2026 — Present

HR tools typically measure culture once or twice a year, and by the time a manager has read the raw data, the situation has changed. I’m designing a B2B platform MVP to measure, monitor and manage organizational culture, making a new category, culturetech, feel familiar to HR teams and managers.

1

SensCreed

B2B Culture Management Platform

Team: A.Zamrii (engineering), V.Andrievska (culture), me

Role: Product & Brand Designer, Co-Founder

Product Strategy · UX Architecture · UI Design

Stage 3: 2026 — Present

HR tools typically measure culture once or twice a year, and by the time a manager has read the raw data, the situation has changed. I’m designing a B2B platform MVP to measure, monitor and manage organizational culture, making a new category, culturetech, feel familiar to HR teams and managers.

Sign Up

Corporate-only sign-up (work email, Google or Microsoft) fits the pivot to HR departments and matches the HRIS market standard.

Onboarding

Three steps: experience, company, game. I cut every question that doesn’t change what the manager sees next, so they reach the demo, our first selling point, fast.

Login

Players join by invite with no account, just a name or anonymity. Fear of retribution produces safe answers, while full anonymity gives managers unusable data, so I offered the choice. 

Step 1

Players choose 10 of 60 values: freedom for them, quality data for managers. Abstract words are exhausting, so I highlight 12 at a time, and selected values stay visible to keep focus on the task.

Step 2

Abstract values become drivers: practical meanings of how work is actually experienced day to day. I added this step to separate what a company claims is important from reality, so alignment gaps show instead of polished branding.

Step 3

I chose ranking over rating: scales drift to a safe 4 or 5, while ranking forces trade-offs. You can’t put everything on top, which limits socially desirable answers.

Result

Result answers one question, are we aligned: top 3 values, scroll to explore, an icebreaker to start talking. No written summary, since one game is only a snapshot.

Dashboard

Managers need less than players: 60 values narrow to a top 3 and one alignment score per context. Games stay free; validate, which needs 50+ players, is where premium starts.

ROMAN

product design

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